How Liquid Death's 40-year-old founder turned 'the dumbest name' and a Facebook post into a $700 million water brand | Here's why sodium-ion batteries are shaping up to be a big technology breakthrough | A new start after 60: I came out of my shell when I retired. Now, I'm a podcast star at 67

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Don't like ads? Go ad-free with TradeBriefs Premium How Liquid Death's 40-year-old founder turned 'the dumbest name' and a Facebook post into a $700 million water brand    Sure, it's essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring, featuring the same interchangeable references to mountains, springs or both. Over a decade ago, Mike Cessario started wondering if he could change that. What if he could actually make water cool? That's the relatively simple origin story behind Liquid Death, the ironically named canned water brand that Cessario trademarked in 2017 and officially launched two years later. It might sound like a joke at first - and it kind of was - but there's nothing funny, or boring, about how quickly Liquid Death has become a dominant force in a bottled water market that's worth up to $350 billion globally, according to Pitchbook. Continued here You Might Like � � � � � � � � � Here's why sodium-ion batteries are shaping up to be a big technology breakthrough    Lithium-ion batteries are everywhere. They're used in consumer electronics, electric vehicles and as repositories for excess renewable energy like wind and solar. But as the world continues to electrify, additional battery technologies will be needed to meet demand. Enter sodium ions. Sodium-ion batteries have a similar design to their lithium-ion counterparts and can be manufactured using related methods. Both battery types generate electricity through a chemical reaction and are made up of an anode, cathode, separator and an electrolyte. Continued here A new start after 60: I came out of my shell when I retired. Now, I'm a podcast star at 67    Distinguished but disillusioned, TV producer Judith Holder decided to stop work at 60. Now, she co-hosts a hit show with the comedian Jenny Eclair and has sold out a West End theatre In her late 50s, Judith Holder, a television producer, found that none of her ideas were accepted. Twice nominated for a Bafta, she had executive-produced the comedy series Grumpy Old Women, recorded the voiceover and written the spin-off books. Now the message was: "We're not going to commission anything for the older woman, Judith, because they are watching anyway." Clearly, this rankled, because Holder, 67, retired - then re-emerged as a co-presenter of the podcast Older & Wider, with the comedian Jenny Eclair. "The older women we had attracted with Grumpy needed some sort of gang show of their own," she says. They are more than 200 episodes in, with 5.5m downloads. Last month, Holder made her stage debut in Older & Wider Live. The dates at the Leicester Square theatre in London sold out within 48 hours. It's "a massive V-sign to a world that assumes that a woman like me is not worth a second glance", she says. Continued here

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