 | From the Editor's Desk
Using AI to Build Stronger Connections with Customers As companies learn to use generative AI to create value, there’s a risk that they take the wrong approach when applying the technology to the customer experience. In fact, research shows AI can help boost customer satisfaction when it’s used to offer customers more personalized solutions or to help human employees provide better service than they would without the technological assist. Some examples of companies experiencing early success with this are in the financial services industry.
The surge of generative artificial intelligence (AI) applications is spurring exciting innovations and consumer experiments, but it also worries many people who are concerned about data privacy or only being able to communicate with a company through a bot. These concerns are especially acute in industries where customer interactions and data privacy are critical, such as banking or healthcare.
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