 | From the Editor's Desk
A Better Way to Map Brand Strategy Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions. But the business value of these maps is limited because they fail to link a brand’s market position to business performance metrics such as pricing and sales. Other marketing tools measure brands on yardsticks such as market share, growth rate, and profitability but fail to take consumer perceptions into consideration.
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SingaporeSingapore | � |  | SingaporeSingapore | � | | SingaporeSingaporeSingapore’s Best Law Firms 2024: Methodology explained   For every field of law, the total number of recommendations was analysed. Based on the results, the country’s 100 best law firms were identified and ranked according to their number of recommendations within the different fields of law. Further research was done on the websites of these law firms and the results recorded. In total, 100 law firms have received 309 awards. The 18 lists of the top law firms were created after an elaborate process. However, while all efforts have been made to be objective, we do not claim the lists to be exhaustive in coverage and criteria used.
SingaporeSingapore | � | | SingaporeSingapore10 restaurants in Singapore with meals below S$100 by chefs from Michelin-starred eateries  The Dempsey Cookhouse and Bar, his flagship establishment at COMO Dempsey, is no exception. Within a monochromatic interior befitting of the neighbourhood’s colonial history, an open kitchen puts an Asian-European spin on locally-sourced ingredients. Dishes such as the seared sea trout served with bok choy and ginger-chilli vinaigrette (S$38) showcase Chef Vongerichten\'s culinary duality, which can be savoured as part of their three-course set lunch (S$68). | � | | Work5 Innovative Startup Opportunities In Travel  Business idea - AI-powered custom expedition builder: a platform that allows adventure seekers to build their customized expeditions. Users can choose destinations, activities, and difficulty levels, and the platform connects them with local guides and necessary resources to bring their unique adventure to life. 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Ms. Gaule said Thanksgiving would very possibly be spent swinging hand tools on the fire lines. | � | | WorkWorkSenate Candidate in Michigan Says He Was Offered $20 Million to Challenge Tlaib  Usamah Andrabi, the communications director for Justice Democrats, a progressive group that helped elect many of the targeted House members, criticized Mr. Nelson’s reported offer, saying “if that’s not showing that our democracy and our elections are for sale to the highest millionaire donor, then I’m not sure what is.” | � | | WorkLeave the World Behind review: Julia Roberts stars in a 'timely' and 'chilling' thriller  Leave the World Behind is not especially original; there are too many other apocalyptic movies around for that. But the film, which has Barack and Michelle Obama among its executive producers, is especially timely. Leaflets dropped from a drone saying \"Death to America\", either a hoax or a warning, bring to mind the recent resurfacing and deletion of a message from Osama bin-Laden on TikTok. Rose\'s attachment to Friends, the most meaningful connection in her life, resonates with the visceral response of so many fans to Matthew Perry\'s death last month. Esmail could not have foreseen those connections, but they speak to how attuned to the moment he has made this chilling yet enjoyable film. WorkWorkWorkWorkWorkWorkFinland to close all but one Russia border crossing to stop asylum seekers  The situation at the Estonia-Russia border was “similar” to that in Latvia and Lithuania at their borders with Belarus, the minister said. The two countries and Poland have accused Belarus of orchestrating the arrival of thousands of Middle Eastern and African people at their borders since 2021. 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WorkTransfer Talk: Milan want Guirassy or David to replace Giroud  - Atletico Madrid are considering a move for Juventus striker Dusan Vlahovic, according to Calciomercato. Despite the Bianconeri ready to open talks with the 23-year-old over a new contract, it is reported an agreement is not close, and Atleti are believed to be one of the clubs who are seeing whether a deal for the Serbia star could be possible. WorkDeSantis Super PAC C.E.O. Resigns  Shane Goldmacher is a national political reporter and was previously the chief political correspondent for the Metro desk. Before joining The Times, he worked at Politico, where he covered national Republican politics and the 2016 presidential campaign. More about Shane Goldmacher WorkTerrible Choices and Deep Distrust: The Path to the Hostage Deal  Peter Baker is the chief White House correspondent for The Times. He has covered the last five presidents and sometimes writes analytical pieces that place presidents and their administrations in a larger context and historical framework. More about Peter Baker WorkWorkPlying Voters With Free Food, Ramaswamy Struggles to Win Them Over  “I feel that the Republican Party has gone off the rails, and he’s got the message that the party needs to return to,” said Chris Kardos, a 71-year-old from Center Point, Iowa, who plans to caucus for Mr. Ramaswamy. “Unfortunately, I face the reality that his chances of winning the nomination are not great.” WorkThree Killed After Landslide Strikes Alaska Town  Peter Boyd, a meteorologist with the National Weather Service in Juneau, Alaska, said that in the six hours before the landslide, a total of 1.13 inches of rain fell at the nearby Wrangell Airport. WorkJohnson Learns on the Job, Drawing the Ire of the Republican Right  Annie Karni is a congressional correspondent. She was previously a White House correspondent. Before joining The Times, she covered the White House and Hillary Clinton\'s 2016 presidential campaign for Politico, and spent a decade covering local politics for the New York Post and the New York Daily News. More about Annie Karni WorkWorkWorkHow BusCaro Is Making Transport In Pakistan Safer And Cheaper  Orbit’s finance will help BusCaro to invest in further improvements to its technology stack, with Shahzad keen to build new functionality for passengers and partners as the business expands. The company has also begun to eye international expansion. WorkWorkSuperyacht Entrepreneur Interview: Voly Founder Ian Flanagan  “We now have about 1,400 yachts that use our systems,” Flanagan adds, “and 82% of the yachts over a 100-meters-long use a Voly Group product.” They’ve also acquired Pinpoint Works—a project management software solution designed to streamline complicated yacht work list management, refits and boat builds. 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