 |
 | From the Editor's Desk
How to Design an AI Marketing Strategy In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and plan the effective rollout of future ones. It categorizes AI along two dimensions: intelligence level and whether it stands alone or is part of a broader platform. Simple stand-alone task-automation apps are a good place to start. But advanced, integrated apps that incorporate machine learning have the greatest potential to create value, so as firms build their capabilities, they should move toward those technologies.
Continued here
TradeBriefs: Newsletters for Decision-Makers!
Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.
Want the newsletters, without the promotional mailers?
Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month.
|
WorkAfter Fox News, Geraldo Rivera Boats Into the Sunset (via Cleveland)   It would be six more days before the brothers made it to Cleveland. There would be a busted bow-thruster, a broken fan belt, intense westerly winds, banging waves that caused them to strap into life vests, an unexpectedly rowdy party scene in Erie, Pa., and photos, so many photos, taken with people they met along the way. Work | � |  | WorkWork | � | | WorkWorkTesla reportedly facing DOJ, SEC probes over plans to build Elon Musk a large glass house  The National Highway Transportation and Safety Administration recently revealed that it is close to delivering a conclusion for an investigation into possible safety defects in Tesla\'s driver assistance systems, marketed as the standard option Autopilot, and premium options Enhanced Autopilot, Full Self-Driving and FSD Beta in the US. The NHTSA investigation was initiated after a string of crashes in which Tesla vehicles with Autopilot systems installed reportedly crashed into stationary first responders\' vehicles.
WorkOzempic could be the next target of Medicare drug price negotiations - here's why  Four of the 10 drugs selected for negotiations cost Medicare more than $17 billion a year before any discounts or rebates. Lowering prices for those drugs could potentially \"free up\" Medicare\'s budget and make it easier for the program to cover popular GLP-1s like Wegovy, according to a note from Wells Fargo analyst Mohit Bansal. WorkShopify stock pops after company strikes 'Buy with Prime' deal with Amazon  The service initially drew the ire of Shopify, which warned its merchants against using the plugin lest they risk violating Shopify\'s terms of service. The Buy with Prime launch had sparked concerns inside Shopify, including the idea that the feature could capture revenue it generates from processing merchants\' payments, The Information reported last May, citing sources familiar with the matter. | � | | WorkWorkOpinion | The Articulate Ignorance of Vivek Ramaswamy  David French is an Opinion columnist. He is a veteran of Operation Iraqi Freedom and a former constitutional litigator. His most recent book is “Divided We Fall: America’s Secession Threat and How to Restore Our Nation.” @DavidAFrench | � | | WorkJustice Thomas Defended Himself Over Ethics Questions  The 127 Yard Sale, named after the interstate it follows, stretches across six states, 690 miles and thousands of stalls, traversing two time zones, from Michigan to Alabama. It was created in 1987 as a way to lure travelers into small Kentucky towns, and only grew from there. Work | � | | WorkWorkProud Boy Joe Biggs receives 17 years in Jan. 6 seditious conspiracy case  \"What happened on Jan. 6 harmed an important American custom that helps support the rule of law and the Constitution,\" he said. \"That day broke our tradition of peacefully transferring power which is among the most precious things that we had as Americans. Notice I said had. We don\'t have it anymore.\" | � | | WorkMost Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they’ll never see their investment  © 2023 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information | Ad Choices FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions. Work | � | | WorkBurning tires and bridges: US residents shocked by firm's bitcoin-mining plan  It also said that by burning waste coal, "Stronghold has reclaimed over 1,050 acres of once-unusable land in Pennsylvania. Without these operations, the waste coal would remain unremediated and continue to harm local communities by polluting waterways and emitting toxins into the atmosphere without any sort of emissions control." WorkWorkWhat John Isner meant to American tennis  However, Isner\'s time as a professional tennis player isn\'t quite done just yet. He is playing doubles later Thursday, potentially for the last time, with friend and fellow American Jack Sock, who is also retiring after the US Open. The duo has won three Masters 1000-level titles together and could just find some last-minute magic in New York. But no matter how they fare, Isner has no doubts about this being his final tournament. WorkTrump, Waiving Arraignment, Pleads Not Guilty in Georgia Case  Richard Fausset is a correspondent based in Atlanta. He mainly writes about the American South, focusing on politics, culture, race, poverty and criminal justice. He previously worked at The Los Angeles Times, including as a foreign correspondent in Mexico City. More about Richard Fausset WorkYale’s President Announces He Will Step Down  In 2020, Yale fought a lawsuit by the Justice Department under the Trump administration that accused it of discriminating against Asian American and white students. The lawsuit was dropped after Mr. Trump left office. WorkIn Iowa, Pence Preaches Old-School Conservatism to a Dwindling Flock  Jonathan Weisman is a Chicago-based political correspondent, veteran journalist and author of the novel “No. 4 Imperial Lane” and the nonfiction book “(((Semitism))): Being Jewish in America in the Age of Trump.” His career in journalism stretches back 30 years. More about Jonathan Weisman WorkWorkWorkWorkWorkThe firms hoping to cut down on wasted cosmetics  \"With the pairing of social media and AI and digital content, we can move on trends so quickly,\" she says. \"Content creation can happen at scale without us even having to do a photo shoot now. So I do think we will, for the foreseeable future, see a growth in trend purchases.\" WorkStorm power cuts: Maximum compensation nearly triples to £2,000  Households and businesses taking part will again be asked by their suppliers to reduce their peak-time electricity use if they can during a specific period identified by National Grid across 12 \"test days\", which will take place between this November and the end of March 2024. WorkWilko: HMV owner Doug Putman moving closer to rescue deal  If you are reading this page and can\'t see the form you will need to visit the mobile version of the BBC website to submit your question or comment or you can email us at HaveYourSay@bbc.co.uk. Please include your name, age and location with any submission. WorkTrain strikes: When is the next action happening?  If you are reading this page and can\'t see the form you will need to visit the mobile version of the BBC website to submit your question or comment or you can email us at HaveYourSay@bbc.co.uk. Please include your name, age and location with any submission. WorkInflation and Consumers Show Staying Power as Fed Eyes Another Rate Move  “The employment data tomorrow will be very important,” Ms. Uruci said. She noted that she’d be looking for further signs that the job market was slowing to a normal level of strength, which could make it more likely that inflation will slow without a big economic slump, in what is sometimes called “immaculate disinflation.” But she’s not sure if such a benign outcome is possible. WorkInflation Rate in Eurozone Holds Steady  On Thursday, before the eurozone data was released, Isabel Schnabel, a member of the bank’s executive board, said that “underlying price pressures remain stubbornly high, with domestic factors now being the main drivers of inflation in the euro area.” This means a “sufficiently restrictive” policy stance is needed to return inflation to the bank’s 2 percent target “in a timely manner,” she added. WorkDutch E-Bike Brand VanMoof Bought Out of Bankruptcy by Scooter Maker  “VanMoof and Lavoie fit together perfectly,” Eliott Wertheimer, Lavoie’s chief executive, said in a statement. (Lavoie has also been compared to Apple for its scooters’ sleek, high-tech engineering.) For VanMoof owners around the world, Mr. Wertheimer said he wanted to “keep those riders on the road.” WorkWorkUBS Gets a $29 Billion Bump From M.&A. Accounting  Ephrat Livni reports from Washington on the intersection of business and policy for DealBook. Previously, she was a senior reporter at Quartz, covering law and politics, and has practiced law in the public and private sectors. More about Ephrat Livni WorkSearching for Last-Minute Labor Day Plans? Try These Travel Tools.  Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2023. WorkStarfield’s 1,000 Planets May Be One Giant Leap for Game Design  “The point of the vastness of space is you should feel small. It should feel overwhelming,” Cheng said. “Everyone’s concerned that empty planets are going to be boring. But when the astronauts went to the moon, there was nothing there. They certainly weren’t bored.” WorkWorkWorkSentinelOne CEO says the cybersecurity company is not for sale  Excluding the after-hours move, SentinelOne shares have risen about 14% so far this year, trailing the First Trust Nasdaq Cybersecurity ETF, which is up about 22% during the same period. CrowdStrike, one of the exchange-traded fund\'s holdings, is up about 55% this year. |
TradeBriefs Publications are read by over 10,00,000 Industry Executives |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
