Top Creators 2023 | The fight over working from home goes global | The Anxious Micromanager | EU warns Elon Musk after Twitter found to have highest rate of disinformation

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� � � � � � You Might Like � � � � � � � � � Top Creators 2023 - Forbes    Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising. This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. They’re not alone, in 2023 brands will spend an estimated $21 billion on creator marketing, up from just $1.6 billion seven years ago, according to the social media research firm, Influencer Marketing Hub. "Influencers are more trusted by their audiences than ads. They can sell out products in minutes. They can cause a flash mob that shuts down a major city," says Erin Lanuti, the chief innovation officer at ad titan Omnicom PR Group. Continued here � � � � � � You Might Like � � � � � � � � � The fight over working from home goes global - The Economist    REMOTE WORK has a target on its back. Banking CEOs, like Jamie Dimon of JPMorgan Chase, are intent on making working from home a relic of the pandemic. For staff at America’s biggest lender and other Wall Street stalwarts like Goldman Sachs, five-day weeks are back for good. Big tech firms are also cracking the whip. Google’s return-to-work mandate threatens to track attendance and factor it in performance reviews. Meta and Lyft want staff back at their desks, demanding at least three days of the week in the office by the end of the summer. With bosses clamping down on the practice, the pandemic-era days of mutual agreement on the desirability of remote work seem to be over. Fresh data from a global survey shows how far this consensus has broken down. Across the world, employers’ plans for remote work fall short of what employees want, according to WFH Research, a group that includes Stanford University and Ifo Institute, a German think-tank, which tracks the sentiment of full-time workers with at least a secondary education in 34 countries. Bosses fear that fully remote work dents productivity, a concern reinforced by recent research. A study of data-entry workers in India found those toiling from home to be 18% less productive than office-frequenting peers; another found that employees at a big Asian IT firm were 19% less productive at home than they had been in the office. Communication records of nearly 62,000 employees at Microsoft showed that professional networks within the company ossified and became more isolated as remote work took hold. Yet all the pressure from above has done little to dent employees’ appetite for remote working. They want to be able to work more days from the comfort of their living rooms than they currently do, according to WFH Research. On average, workers across the world want two days at home, a full day more than they get. In English-speaking countries, which have the highest levels of home-working, there is an appetite for more. And the trend is spreading to places where remote work has been less common (see chart). Japanese and South Korean employees, some of the most office-bound anywhere, want more than a quarter of the week to themselves. Europeans and Latin American crave a third and half, respectively. Continued here � � � � � � You Might Like � � � � � � � � � Don't like ads? Go ad-free with TradeBriefs Premium The Anxious Micromanager - Harvard Business Review    The command-and-control management style has been on the decline for decades. Research has shown that companies perform better when leaders empower, encourage, and coach employees instead of delivering orders, micromanaging, and meting out discipline. Nonetheless, that style remains prevalent. At root, the tendency to micromanage stems from a leader’s own anxiety and lack of confidence. To stop overrelying on a command-and-control style, leaders should look inward to understand what causes it. This article offers guidance for managers on harnessing their energy to lead in a much more effective and sustainable way. Continued here � � � � � � You Might Like � � � � � � � � � EU warns Elon Musk after Twitter found to have highest rate of disinformation - the Guardian    Musk is told his platform, now known as X, must comply with new laws designed to combat fake news and Russian propaganda The EU has issued a warning to Elon Musk to comply with sweeping new laws on fake news and Russian propaganda, after X – formerly known as Twitter – was found to have the highest ratio of disinformation posts of all large social media platforms. The report analysed the ratio of disinformation for a new report laying bare for the first time the scale of fake news on social media across the EU, with millions of fake accounts removed by TikTok and LinkedIn. Continued here

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