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What a meatless future could mean for farmers A plant-based food system would be a win for animals and the environment. How workers would fare is less clear.
The new generation of meatless meat companies has been vocal in its ambition to remake our food system. Impossible Foods CEO Pat Brown has said he wants to end all animal farming by 2035. Beyond Meat CEO Ethan Brown (no relation) sees his company working to make this "the first generation of humans to separate meat from animals."
As steep a climb as it might sound, it certainly isn't unrealistic to think that in the near future, startups that make alternative proteins might start eating into the market share for meat and dairy products.
Early signs of such a shift are emerging. According to a USDA-funded report, rising plant-based milk sales could be a factor in the decline of cow's milk consumption (though overall dairy consumption is on the rise, thanks to cheese). An Israeli startup that makes cell-based or "lab-grown" meat just opened a pilot facility to produce 5,000 slaughter-free burgers a day. And looking ahead, the CEO of beef giant Cargill recently said that plant-based meat could make up as much as 10 percent of the meat market within a few years.
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