3 Core Principles of Digital Customer Experience 
Successful businesses focus on three core principles of their customer experience: They put the digital experience in the business context. They recognize that customers are not created equal. And they make zero-based decisions. Continuous improvement is fine, but it’s important to be willing to think from first principles, and to re-examine and justify what you are doing and what you could do differently. This helps ensure that the digital roadmap is prioritized and focused on the highest impact actions.
Continued here  S12 | � |  | S17S6Don't Let Anxiety Sabotage Your Next Presentation 
When all eyes are on us, we feel more exposed. Our flight-or-fight instincts kick in, and we do what’s natural to protect our well-being. If we experience social anxiety, we may avoid eye contact or hide behind a podium. If we don’t want to be addressed directly, we may even create a never-ending PowerPoint deck.
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| � | | S15S8 | � | | S9S26Online sports betting in South Asia has a new target: Archery 
Every day at 3 p.m., Bankur Goswami’s phone starts buzzing nonstop with payment alerts. These money transfers — that come through apps like Google Pay, Paytm, or WhatsApp — are for betting on teer, an archery game popular in India’s northeastern state of Meghalaya. Goswami is one of around 5,000 licensed teer bookies in Meghalaya, and has been in the business for over 25 years.Though archery has been a tradition among the Khasi people of Meghalaya for centuries, teer betting started somewhere around the early 20th century. The sport involves a group of archers shooting teer — “arrows” in Hindi — at stacks of straw. It’s played every evening at the Polo Ground — not too far from Goswami’s betting counter. There are several ways to place bets, one of which is to pick a two-digit number — also the last two digits of the total number of arrows that must hit the stacks to win the bet. For example, if someone bet on the number 47, and the archer landed 247 arrows, they’d win the bet.
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| � | | S11S24How an objective measure of pain could counter bias in medicine 
How much does it hurt? You might think it's one of the simplest questions in health and medicine. But in fact, it can be a remarkably difficult question to answer objectively.Consider a doctor who has two patients who are grimacing and using similar words to describe their pain. Can the doctor be sure they are experiencing similar levels of pain? What if one habitually underestimates their suffering? What if one has been in pain for a long time and grown used to it? And what if the doctor has certain prejudices that mean they are more likely to believe one patient than the other?
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S3615 Great Deals on Cameras, Home Goods, and Outdoor Gear 
This week we've got deals to help spruce up your home, trick out your photography setup, or get outside and actually use that photo gear. Be sure to check out our Deals page for more of our favorite gear at discounted prices. Special offer for Gear readers: Get a 1-year subscription to WIRED for $5 ($25 off). This includes unlimited access to WIRED.com and our print magazine (if you'd like). Subscriptions help fund the work we do every day.
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S69A New Kind of Symmetry Shakes Up Physics | Quanta Magazine 
The symmetries of 20th century physics were built on points. Higher symmetries are based on one-dimensional lines.It's not an exaggeration to say that every major advance in physics for more than a century has turned on revelations about symmetry. It's there at the dawn of general relativity, in the birth of the Standard Model, in the hunt for the Higgs.
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S28How Shame Helps Build Office Culture 
Feelings of shame are so overwhelmingly negative that they act as a positive force for setting social norms and behavior. In her latest research, Wharton’s Rebecca Schaumberg explains why managers should pay closer attention to shame.The young analyst at a financial firm was so proud of himself that he boasted to his co-workers about what he had just done. Needing an answer to a pressing question, he’d sent an email inquiry directly to someone in the C-suite for help.
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S18Why You Should Start A/B Testing Your DEI Initiatives 
Although DEI initiatives are increasingly common today, few companies actually bother to test their efficacy. In this article, drawing on their experience as academics and consultants who have studied the issue extensively, the authors describe the benefits of targeted A/B testing for DEI initiatives, cite company examples that they’ve been involved with, and offer practical guidance for companies interested in doing testing of their own.
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S3What Happens When Your Career Becomes Your Whole Identity 
Many people with high-pressure jobs find themselves unhappy with their careers, despite working hard their whole lives to get to their current position. Hating your job is one thing – but what happens if you identify so closely with your work that hating your job means hating yourself?Psychologists use the term “enmeshment” to describe a situation where the boundaries between people become blurred, and individual identities lose importance. Enmeshment prevents the development of a stable, independent sense of self. While identifying closely with your career isn’t necessarily bad, it makes you vulnerable to a painful identity crisis if you burn out, get laid off, or retire. Individuals in these situations frequently suffer anxiety, depression, and despair. By claiming back some time for yourself and diversifying your activities and relationships, you can build a more balanced and robust identity in line with your values.
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S10S34The Best Kindles to Take Your Library Anywhere 
If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIREDWe love Kindles here at WIRED. They're simple, reliable, and perfect at what they do—in one palm-sized device, you can bring thousands of books with you to the park or mountain, and they get a month of battery life per charge. You can subscribe to get unlimited books from Amazon or get free books from your local library (more on those below). But what's the best Kindle? Our guide will help you decode the differences.
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S33Want More Out of Generative AI? Here Are 9 Useful Resources 
The recent wave of generative artificial intelligence services, from ChatGPT to Midjourney, are designed to be simple to use: The idea is that anyone can produce text or images using natural, non-technical language. There's a low barrier to entry.That said, there's still a lot to learn about how to get the most out of these tools and about the technology underpinning them, especially if you want to do something truly creative with the help of these tools. Spend some time with the resources we've listed here and you'll quickly become a smarter-than-average AI operator.
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