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TradeBriefs Editorial

From the Editor's Desk

Is It Really a Good Idea to Micromanage Your Life With an App?

When I arrive for my meeting with Sara Whitestone, a 28-year-old neuroscientist based in Bordeaux, I’m sweaty and five minutes late. Whitestone is already putting my delay to good use by calling her mother in the U.S. Immediately, I realise that she and I aren’t cut from the same cloth. In life, you have two types of people: Those who organise their time, and those who run around chasing it like headless chickens.

Whitestone works for an international group based in Switzerland: It’s a time-consuming career with weekly travel obligations. One of her favourite project management tools is Jira, basically “a to-do list, but on steroids,” as she describes it. “I live and breathe my to-do list at work,” she says. “I'm juggling so many projects and have so many things I need to remember.” Her favourite apps are synchronised to her personal calendar, too - which she shares with her boyfriend.

Continued here


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