The company teaching influencers how to get rich without going viral

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Don't like ads? Go ad-free with TradeBriefs Premium The company teaching influencers how to get rich without going viral    Around 2017, seven years after starting his YouTube channel, Roy Martínez got an email asking if he was interested in making a living from his content. The sender, a Brazilian company he’d never heard of, had caught wind of Martínez’s channel and website, where he sold professional car repair tools and a monthly $20 subscription to videos on how to use them. Martínez had begun making the video courses alongside his auto-repair business as customers needed constant technical training. The company — Hotmart — saw potential in his videos, despite a modest subscriber base of 50,000. Five years later, Martínez has completely stopped selling car repair tools. He now runs a 19-person operation that produces and sells courses on his website, using Hotmart’s back-end tools. His yearly subscription, which was $360 when Hotmart first reached out,  now costs $497, and he also sells individual courses that go for $50–$500 to an audience of about 6,000 people. While his income has grown to half a million dollars a year, his social media following has stayed relatively small: He has around 80,000 subscribers on his YouTube channel, and just over 10,000 followers on Instagram. Martínez’s success pales in comparison to some of Hotmart’s 135,000 other creators, many of whom are motivational coaches, nutritionists, yoga teachers, health influencers, or business consultants. Marco Antonio Regil, a former Mexican TV show host, sells his Hotmart-powered motivational courses to over 20,000 people. Brazilian lifestyle coach Wendell Carvalho is the only creator that has earned more than $50 million dollars a year by selling motivational and financial courses through Hotmart. The company told Rest of World many of its other creators’ earnings are also in the millions of dollars — its cut of the proceeds can be up to 9.9% of each sale. Continued here

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