| From the Editor's Desk
CMO Success, Stage by Stage Chief marketing officer turnover has long been a challenge for companies. As a company matures, it can become clear that the CMO’s leadership skills and abilities no longer align with the organization’s needs — which could spell the end of the CMO’s tenure.
We interviewed 100 company leaders to understand how CMO roles and marketing functions should be organized at different stages of growth (from series A to IPO). What we found was surprising: The skills and abilities that make a CMO well suited to leading an early-stage company are quite different from those a company needs as it grows. We identified three key points at which organization-level marketing changes: Series A (the early stage), Series B-D (the developing stage), and Series E-IPO (the mature stage).
Assuming that a CMO has the skills and knowledge to succeed as a business matures through different growth stages is a mistake. What makes a CMO successful at an early-stage company may, in fact, limit their success at the company’s mature stage unless there is an intervention to upskill them.
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