How One Marketing Team Made AI Part of Its Daily Work - Harvard Business Review (No paywall)

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How One Marketing Team Made AI Part of Its Daily Work - Harvard Business Review (No paywall)     In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. But AI alone won’t yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. This article discusses how one team experimented with used AI to complement their creative marketers on various tasks, and how it resulted in their most impactful campaign to date. Continued here

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'Fallout' Nails Video Game Adaptations by Making the Apocalypse Fun     For decades, it seemed like Hollywood couldn't get a video game adaptation right. Movies like Double Dragon, Super Mario Bros., and Lara Croft: Tomb Raider were all critically panned, with their creators called out for either sticking too close to the source material, failing to capture the magic of the games, or casting actors who didn't really embrace the films' inherent campiness.In recent years, though, there's been a shift in game adaptations, with projects like The Last of Us and Werewolves Within achieving critical acclaim and—in the case of the former, at least—a boatload of awards nods. Continued here

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To Beat the Competition, Ignore It. Ellen Goldsmith-Vein and Others on Perseverance - Inc.com (No paywall)     The founder of the Gotham Group is the doyen of Hollywood's animation set. She and other longtime entrepreneurs share tips on staying the course. Continued here

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How Small Businesses Are Using OpenAI's New GPT-4 Turbo With 'Vision'     Artificial intelligence company OpenAI is rolling out an upgraded version of its flagship generative AI model, GPT-4 Turbo. The new version, GPT-4 Turbo with Vision, can process images, meaning users can upload photos and videos to the model. For example, one could upload a photo of a chess board and ask the AI to reccomend their next move. Companies with early access to the tool have already demonstrated how it can be used to assist with tasks like coding or to glean insights from visual imagery. In a series of tweets from the official OpenAI Developers account, OpenAI cited three companies that are using GPT-4 Turbo with Vision. Continued here

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Are Teams More Productive When They Work Remotely or in the Office? A New Study Says It's a Tie     This is according to the findings of the Project Management Institute (PMI), which determined that the performance rate changes were essentially the same across different work situations. For those working remotely, the performance rate was 73.2 percent, while hybrid and full-time in the office rates, clocked in at 73.4 and 74.6 percent, respectively. Although working in the office full time had a slightly higher performance rate, the study noted that this is not statistically significant.  The Pulse of the Profession 2024, which surveyed more than 2,500 professionals in different industries across the globe from June to August 2023, points out that the negative connotation associated with remote work is unfounded. Instead, the research group could not determine a significant benefit to forcing people back to the office, "especially considering the negative impact such a move would have on employee morale and retention and the operational costs of in-person work." Continued here

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Just Because You Can Clone Your Dog, Doesn’t Mean They Will Be The Same - Discover Magazine (No paywall)     Because of the way genetics works, two pets with the same DNA might not be all that much alike. Continued here

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Asian “nepo babies” are dominating its politics - The Economist (No paywall)     They are stunting growth, too Continued here

Editor's Note: Political dynasties are not new. Nor can Asia claim a monopoly on them. They have shaped nearly every continent. Yet it is hard to think of an Asian country unsullied by them.

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How to Make a "Good" Presentation "Great"     A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out. Continued here

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Cancer is a killer. So is the fear of it     The widespread attention to the recent revelations of cancer diagnoses by Princess Catherine, actress Olivia Munn, and King Charles, among others, demonstrate yet again that cancer is a feared disease. For good reason: It is a cruel killer, the second leading cause of death in the U.S. and a top killer around the world.Which makes the findings of a recent study in the Annals of the American Thoracic Society puzzling. Nearly half the people who were screened for lung cancer and got the frightening news that they tested positive delayed coming back in for treatment. The median delay was three and a half months. Not surprisingly, many of those people experienced worse outcomes. Continued here

Editor's Note: Nearly half the people who were screened for lung cancer and got the frightening news that they tested positive delayed coming back in for treatment. The median delay was three and a half months. Not surprisingly, many of those people experienced worse outcomes.

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Generative AI can turn your most precious memories into photos that never existed - MIT Technology Review (No paywall)     The Synthetic Memories project is helping families around the world reclaim a past that was never caught on camera. Continued here

Editor's Note: Synthetic Memories could prove to be more than a social or cultural endeavor. This summer, the studio will start a collaboration with researchers to find out if its technique could be used to treat dementia.

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Why humanity must invest in exploring the Universe     It’s no secret that there is a seemingly endless string of problems to address in the world. You don’t have to look hard to find people suffering from all sorts of maladies: from illness to injustice, from war to famine, from poverty to pollution. There are some major problems facing humanity in the 21st century, and they’re all going to require an enormous investment of our collective resources if we want to solve them. From climate change to global pandemics to the energy and water crises and more, none of these problems are going to solve themselves. If they’re to be solved at all, it’s going to come down to humanity’s collective actions.But where does that leave the scientific research that doesn’t directly relate to these crises? As beautiful and enlightening as the recent James Webb Space Telescope pictures are, astronomy and astrophysics aren’t going to keep the seas from rising. This week’s Ask Ethan question comes all the way from Ethiopia, as Betsegaw Gashu inquires: Continued here

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Animal "Queens" Reveal Surprising Complexities of Social Power     What are female animals for? The question seems ridiculous—a leathery anachronism. But in Queens, a new nature docuseries from National Geographic, a focus on female power and how it works lodges this question squarely where it hurts. Somehow simply asking what happens when the female of the species is put in the center of the frame is a revolutionary idea.Queens is the first such documentary to look solely at animal matriarchies, and there’s plenty of recent research on this topic to provide surprise and delight. Narrated by Angela Bassett, one of the reigning queens of American cinema, the series argues for the value in looking at female animals making choices about their lives in the context of other females. Call it the Bechdel test, but make it lions. Continued here

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How a Theory about Climate Change Led to The Feminine Mystique     A portrait of author, activist, and feminist Betty Friedan, the founder of the National Organization for Women (NOW), 1960.Almost a year before the 1963 publication of The Feminine Mystique—the zeitgeist-shattering book that would launch second-wave feminism and change the life of millions of women—author Betty Friedan wrote a confession in the pages of the Writer, a craft magazine for literary people: Continued here

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Thirty years ago the world failed to stop the Rwandan genocide. Now we fail Gaza | Chris McGreal     The same countries that said ‘never again’ after Rwanda have given Israel a free pass during six months of death and destruction Continued here

Editor's Note: South Africa claimed in its case before the international court of justice that Israel.s actions in Gaza are by intent and amount to genocide. Its case pointed to the repeated statements by Israeli officials, sometimes in language that echoed Rwanda, that the assault on Gaza was about more than pursuing Hamas.

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With Key Bridge Rebuild Years Away, Business Are Reminded They Need Diversified Supply Chains - Inc.com (No paywall)     The global supply chain is more fragile than you think. The lesson of the collapse: Build flexibility into your supply chain before you need it. Continued here

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Introducing the All-New 'Inc. Read of the Week' Newsletter     Today, we launch Inc. Read of the Week, Inc.'s new newsletter that brings you our team's best coverage, plus their own fresh take on the news and stories they're reporting on, exclusive to newsletter subscribers. Each Friday, you'll get Inc.'s best digital-first reporting sent directly to your inbox. And, Inc. reporters will share their unique, personal perspectives on the stories behind the story. You'll join a special cohort of fellow in-the-know Inc. readers who lead the national business conversion with special insight into what it all means and where it's going. Continued here

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21 Best Deals From the Target Circle Week Deals Event (2024)     The sun and the moon aren't the only circles worth talking about this week. Target's Circle Week deals event has a bunch of discounts on our favorite gear. Continued here

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Trump Loyalists Kill Vote on US Wiretap Program     For the third time since December, House Speaker Mike Johnson has failed to wrangle support for reauthorizing a critical US surveillance program, raising questions about the future of a law that compels certain businesses to wiretap foreigners on the government's behalf.Johnson lost 19 Republicans on Tuesday in a procedural vote that traditionally falls along party lines. Republicans control the House of Representatives but only by a razor-thin margin. The failed vote comes just hours after former US president Donald Trump ordered Republicans to "Kill FISA" in a 2 am post on Truth Social, referring to the Foreign Intelligence Surveillance Act, under which the program is authorized. Continued here

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What’s Your ‘Biological Age’?     New tests promise to tell you if you have the cells of a 30-year-old or a 60-year-old. Here’s what to know about them. Continued here

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Inflation Hits the Gas in March     The Consumer Price Index rose by 0.4 percent in March, maintaining the same pace as the month before, according to data released by the Bureau of Labor Statistics on Wednesday. Over the past 12 months, the index climbed 3.5 percent. Economists predicted a monthly increase of 0.3 percent and an annual increase of 3.4 percent. Stripping out the guage's more volatile components of food and energy prices, the core CPI measure moved up by 0.4 percent in March, the same rate as the past two months, compared with the forecast of 0.3 percent. Over the past 12 months, the core index rose by 3.5 percent, coming in below expectations of 3.7 percent. Calculated over a three-month annualized rate, the core index surged by 4.5 percent--the fastest clip recorded since May of last year.  Continued here

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Think Seeing is Believing? Think Again     We think that what we see represents stone-cold reality. Science has found out how wrong we can be.Christie Aschwanden: On February 26, 2015, I was on a train traveling from New York City to Boston.  Continued here

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The 4 biggest ideas in philosophy, with legend Daniel Dennett     Philosophy and science haven’t always gone hand-in-hand. Here’s why that should change. Daniel Dennett, an Emeritus Professor from Tufts University and prolific author, provides an overview of his work at the intersection of philosophy and science. Many of today’s philosophers are too isolated in their pursuits, he explains, as they dedicate their intellect purely to age-old philosophical ideas without considering the advancements of modern science. If our understanding of reality evolves with every new scientific breakthrough, shouldn’t philosophical thought develop alongside it?  Continued here

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An Eclipse Is a Moment of Solitude--Even When You're in a Crowd     This article is part of a special report on the total solar eclipse that will be visible from parts of the U.S., Mexico and Canada on April 8, 2024.After more than one year of planning, scrapping those plans, replanning and scrapping again, my perfectly-laid third plan to watch the solar eclipse in Texas was in the most dire of straits because of a blanket of clouds obscuring the 9 A.M. sun that normally flooded my office. Continued here

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You Can Help These Fish Migrate by Ringing a Dam Doorbell     An online underwater livestream lets worldwide volunteers ring a “fish doorbell” to help fish fulfill their reproductive missionsCanals flow freely through the Dutch city of Utrecht all summer, allowing passage for boats—and animal species that live beneath the surface. But in the spring, when the weather is chillier and far fewer vessels ply the canals, a dam on the west side of the inner city is often closed. This lock gate blocks migrating aquatic creatures, many of them on a once-in-a-lifetime journey that time of year to reproduce. Continued here

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East Coast quakes are felt farther than West Coast ones. Here's why     Earthquakes in New York are even rarer than snowfall in Los Angeles. The one that struck the East Coast last Friday was one of the largest in the region in a century. And yet on the grand scale of things — no longer the Richter scale, by the way, but the Moment Magnitude Scale — it was relatively minor, with a magnitude of 4.8. The MMS is exponential: A 5.0-magnitude quake is the equivalent of 475 tons of TNT exploding, while 6.0 equals 15,000 tons, and 7.0 is 475,000 tons.While this quake and its aftershocks left people and buildings rattled, nobody was hurt and no serious damage was reported. Even so, the main tremor was felt from Washington DC up to Maine, according to the US Geological Service (USGS). Continued here

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Merging Competitors: U.S. Airways and American Airlines     In this episode, Harvard Business School senior lecturer David Fubini breaks down the strategy underlying this historic airline industry merger. He explains how Parker approached each of these strategic decisions — especially in areas, like culture and operations, where American and U.S. Airways had huge differences. Continued here

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How to Make Tough Decisions as a Manager     In this episode, he explains how to approach what he calls “gray-area decisions.” First, gather as much information as you can, taking different perspectives into account. Then, consider the consequences of the different possible actions you can take, the values of your organization, and your own personal values. Continued here

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The Worst Part of a Wall Street Career May Be Coming to an End     Artificial intelligence tools can replace much of Wall Street’s entry-level white-collar work, raising tough questions about the future of finance. Continued here

Editor's Note: The jobs most immediately at risk are those performed by analysts at the bottom rung of the investment banking business, who put in endless hours to learn the building blocks of corporate finance, including the intricacies of mergers, public offerings and bond deals. Now, A.I. can do much of that work speedily and with considerably less whining.

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Dan Carlin on humanity's uncontrollable "Prometheus complex"     Do not annoy the gods. If there’s one lesson classical mythology teaches us, it’s that you should know your limits and mind yourself. Beware of hubris: the act of boasting arrogance and self-aggrandizement that man pitches against God, the gods, or the forces of nature. It’s sticking a middle finger up at Thor, turning your back on a visiting angel, or trying to steal from Zeus. Hubris is Icarus, of the waxen wings, flying too close to the Sun. But it’s also your friend, Gary, who thought he could drive home in a blizzard.Most people reading classical literature get the point. Stay in your lane. But there is one icon of Greek mythology who didn’t read the memo: Prometheus. Here’s how his story goes: Continued here

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Craft Beer Capital Denver Joins U.S. Nonalcoholic Brewing Boom     Despite the well documented extent of the craft beer revolution over the past two decades, statistics indicate overall suds consumption in the U.S. is on the decline--with volumes down 2 percent in 2022, and 5 percent through September 2023.  Founders of microbreweries, bars, and beverage retailers need not start drowning their sorrows just yet. Sales of nonalcoholic beer are on the rise, as an increasing number of brands find more drinkers who want amber bubbles without the buzz.Evidence of the expanding allure of nonalcoholic (NA) beer was offered in a report Tuesday by CNBC, detailing Denver's bubbling enthusiasm for these beverages. Long known as a hub of U.S. craft brewing, Colorado's capital is now getting noticed for its proliferation of booze-free options. According to CNBC, the number of NA drinks on menus across the city was 55 percent higher in the last quarter of 2023 compared to the same period in 2022, with units and volumes sold climbing. Continued here

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Inflation Data Wobbles, Clouding Fed Rate Cut Outlook     As Federal Reserve officials last year started steering the world towards possible interest rate cuts in 2024, they took heart in data showing inflation over many months had collapsed to the U.S. central bank's 2 percent target, evidence their policies were curbing a still too-hot economy.Since then, those downward sloping lines have reversed in an economy that continues to grow above trend, produce enough jobs to keep unemployment at what many think is an unsustainably low level, and have pushed a core of at least four of the 12 Fed officials voting on monetary policy into a skeptical stance. Continued here

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3 Pitching Lessons a First-Time Founder Learned From Her 'Shark Tank' Experience     Veon Brewster recently landed a spot on the show to pitch her startup Veba, a baby milk monitor that tracks the freshness of breast milk. Based in Coral Springs, Florida, Veba officially went to market in August 2023, selling its product direct-to-consumer on its website. Prior to that, the company participated in the TechStars accelerator program in February 2023, where Brewster first connected with Shark Tank producers. Seven months later, the entrepreneur found herself in front of the Sharks in September, and her experience in the Tank aired on April 5.While the brand didn't cut a deal with any of the Sharks, it still found benefits of the "Shark Tank effect," Brewster says, which not only gave Veba great media exposure to potential new customers but also valuable pitching experience. Brewster says Veba has seen a noticeable uptick in customers since the episode's premiere and received overwhelmingly positive support on social media and its website. Continued here

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The Research-Backed Benefits of Daily Rituals     While some may cringe at forced corporate rituals, research shows that personal and team rituals can actually benefit the way we work. The authors’ expertise on the topic over the past decade, plus a survey of nearly 140 HBR readers, explores the ways rituals can set us up for success before work, get us psyched up for important presentations, foster a strong team culture, and help us wind down at the end of the day. Continued here

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How to Delete Your Google Account--After Downloading All of Your Data First     Deleting digital accounts that you rarely or never use not only reduces the amount of clutter in your online life—it keeps you safer too. Every extra account you've got is an extra target for a hacker, an extra database that might leak, and an extra way that someone might get access to some of your bigger, more important accounts. If you want to minimize your exposure, keep open only the accounts you need.When it comes to deleting a Google account, the process isn't difficult or long-winded, and Google will even let you download your data first. Bear in mind that deleting a Google account wipes out everything associated with your Google username, from the emails in Gmail, to the places you've saved in Google Maps, to the files you've saved to Google Drive. Continued here

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This Woman Will Decide Which Babies Are Born     God help the babies! Or, absent God, a fertility startup called Orchid. It offers prospective parents a fantastical choice: Have a regular baby or have an Orchid baby. A regular baby might grow up and get cancer. Or be born with a severe intellectual disability. Or go blind. Or become obese. A regular baby might not even make it to childbirth. Any of those things could still happen to an Orchid baby, yes, but the risk, says 29-year-old Noor Siddiqui, plummets if you choose her method. It's often called "genetic enhancement."Whenever I bring up Orchid in polite company, people squirm. "I'm uncomfortable," they say. "Not for me." "So unnatural." Inevitably, Nazis get mentioned, as does a related word that starts with "eu" and ends in "genics." (Orchid prefers I not utter it.) One new mom I was talking to was particularly, headshakingly disturbed. Then, a few minutes later, in an attempt to change the subject, she announced to the room that she'd just fed her 6-month-old his first peanut, and that in three months' time she'd be feeding him his first shrimp, because that's what the science says she must do to protect him from developing allergies. Continued here

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The Hacking Lawsuit Looming Over Truth Social     A board member of Trump Media & Technology Group, which owns Truth Social, has been accused of hacking one of the executives that helped bring the firm public as part of a corporate coup attempt, according to a lawsuit filed in the Southern District of Florida.Trump Media became a publicly traded company last month when it merged with Digital World Acquisition Corp (DWAC), a special purpose acquisition company. DWAC was first led by Patrick Orlando, one of the original architects of the deal to take Truth Social public. Orlando was fired in March 2023, after that deal was delayed, and replaced immediately by Eric Swider. That ouster is the focus of the lawsuit, which was filed in March of this year by a company Orlando controls called Benessere Investment Group. Continued here

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Influencers Are Trying to Go Viral by Playing 'Content Warning'--a Game About Going Viral     Ben disappeared somewhere in the pitch black of the Old World. A handful of streamers gathered to investigate its monster-filled caverns and hallways, only to find their friend had gone missing. “Did Ben die?” one wondered aloud, just before another spotted him with relief in his voice. “I’m not even kidding, it took me,” Ben starts to say. “It carried me a mile underground.” One of his companions interrupts: “Wai-wai-wait, shut up, shut the fuck up, shut up! Tell that story on camera now.”“Oh, OK OK,” Ben replies, getting into position. Someone shines a flashlight on him. The light hits a gelatinous monster behind him. It yanks him away, again, before he even can finish his sentence. Luckily, his kidnapping is all on camera this time, and content creator videogamedunkey has a potential viral hit on his hands—both in the game, Content Warning, and on his real-life YouTube channel. Continued here

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Why Batteries Come in So Many Sizes and Shapes     A rectangular nine-volt battery is basically just a bunch of smaller batteries in a trench coatThe following essay is reprinted with permission from The Conversation, an online publication covering the latest research. Continued here

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Top Transportation Safety Official Vows 'Fierce' Advocacy in New Term     The U.S. Senate Commerce Committee is holding a hearing Wednesday on President Joe Biden's nomination of Homendy to serve a new term heading the board that investigates air, rail, marine, pipeline and highway accidents."On scene, my most important duty is to brief the families on what is often the worst day of their lives. It's why I fight so hard for NTSB safety recommendations," Homendy will say, according to her written testimony pledging to continue serving "as a fierce advocate for improving transportation safety." Continued here

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Election Workers Are Drowning in Records Requests. AI Chatbots Could Make It Worse     Many US election deniers have spent the past three years inundating local election officials with paperwork and filing thousands of Freedom of Information Act requests in order to surface supposed instances of fraud. "I've had election officials telling me that in an office where there's one or two workers, they literally were satisfying public records requests from 9 to 5 every day, and then it's 5 o'clock and they would shift to their normal election duties," says Tammy Patrick, CEO of the National Association of Election Officials. "And that's untenable."In Washington state, elections officials were receiving so many FOIA requests following the 2020 presidential elections about the state's voter registration database that the legislature had to change the law, rerouting these requests to the Secretary of State's office to relieve the burden on local elections workers. Continued here

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Humans Forget. AI Assistants Will Remember Everything     Proponents of artificial intelligence are quick to list the myriad ways their tech will serve as extensions of our busy brains. But as Apple, Google, and other companies race to bring their AI creations onto our phones, we're being presented with an opportunity to use these next-gen digital assistants to correct one of our inherent human flaws: poor memory.Tom Gruber, who cofounded the company that created Apple's Siri voice assistant, says the potential for offloading memory-dependent tasks is the first big leap toward making AI assistants that can truly ape human thinking. Continued here

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How to Stop Your Data From Being Used to Train AI     If you've ever posted something to the internet—a pithy tweet, a 2009 blog post, a scornful review, or a selfie on Instagram—it has most likely been slurped up and used to help train the current wave of generative AI. Large language models, like ChatGPT, and image creators are powered by vast reams of our data. And even if it's not powering a chatbot, the data can be used for other machine-learning features.Tech companies have scraped vast swathes of the web to gather the data they claim is needed to create generative AI—with little regard for content creators, copyright laws, or privacy. On top of this, increasingly, firms with reams of people's posts are looking to get in on the AI gold rush by selling or licensing that information. Looking at you, Reddit. Continued here

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6 architectural marvels you should see before they disappear     Due to shifting ground and an unsteady foundation, the Leaning Tower of Pisa has been tilting since its construction in 1173. But thanks to a system of jumbo pylons and heavy duty steel cables, this UNESCO World Heritage site has been shored up and straightened up (a little) in recent decades.  The tower is one of many vulnerable historic structures that need human intervention to keep them from ruin. Beyond the ravages of time, such sites are being degraded by looting, overtourism, industrialization, and climate change. Here are five more endangered marvels which conservationists are trying to save. Continued here

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Some people don’t experience stress. Are they happier? - National Geographic Premium (No paywall)     Much of her data come from a treasure trove of information known as the Midlife in the United States (MIDUS) series, a groundbreaking longitudinal study based at the University of Wisconsin–Madison that tracks participants’ health and well-being through daily diaries and surveys conducted over the phone. There have been three major waves of data collection every 10 years—in 1995, 2005, and 2015—with a special fourth survey in 2012 to capture the effects of the Great Recession, a collective stressor. The researchers are now also collecting special data tracking the effects of the pandemic.For eight days in a row, participants at each wave of the midlife study spoke to a researcher over the phone about their day. Respondents shared whether or not they experienced any stressors, such as getting into an argument with a friend or having a problem at work—the kinds of stressors that aren’t life-threatening but can be disruptive. Charles dug into these surveys, wanting to learn from the answers how different people react to and handle stress. But she kept having to throw out a small portion of the data. Continued here

Editor's Note: For Charles, the most interesting tidbit is that it would seem on the surface that having fewer social interactions lowers a person's daily stress - but that likely isn't the whole story. Of the daily activities the MIDUS data capture, the unstressed reported spending fewer hours than the stressed on only the activities that typically include interacting with other people - working, volunteering, and both providing and receiving emotional support.

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How Aleksandr Solzhenitsyn Became Putin’s Spiritual Guru - Foreign Policy (No paywall)     The strange story of a global literary hero who went on to inspire Russia’s war on Ukraine. Continued here

Editor's Note: It's not difficult to see how Solzhenitsyn became, as one analyst wrote, Putin's "spiritual guru". Not only was Solzhenitsyn an "undoubted Russian nationalist," as Robin Ashenden noted, but as the years passed following the publishing of Rebuilding Russia, Solzhenitsyn collapsed further and further into the kind of nationalist mania that would later drive Putin.

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Language doesn’t perfectly describe consciousness. Can math?     Even the most poetic words can’t capture the full richness of our minds. So scientists are turning to numbers. Continued here

Editor's Note: From humans to machine learning models, information loss is a common problem. But another way to look at losing information is to see it as gaining simplicity, and simplicity, she explained, helps to make consciousness generalizable and more useful for navigating situations we haven't experienced before. So maybe ineffability isn't just a problem that locks away the full feeling of our experiences, but is also an evolutionary feature that helped us survive through the ages.

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Combat "quiet quitting" with an experience mindset     The practice of “quiet quitting” isn’t anything new. In the cult satirical movie Office Space, protagonist Peter Gibbons, played by Ron Livingston, had quietly quit his job at the fictional corporate hellhole Initech long before the story even started. As he admits, his typical day consists of him sneaking in late and staring at his desk for hours.“I’d say in a given week, I probably do about fifteen minutes of real, actual work,” Peter says. “My only real motivation is not to be hassled, that and the fear of losing my job. But [that] will only make someone work just hard enough not to get fired.” Continued here

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As Kids Embrace VR Headsets, the Technology May Find its Way to the Workforce     Tech mavens have touted the promise of virtual reality (VR) technology for decades, but it is only since today's teens started donning the goggles that it may truly become the "next big thing." A new survey from investment bank Piper Sandler, which regularly checks on U.S. teenagers' habits, shows that young people are actually using VR in greater numbers, increasing the possibility that VR will eventually reach the workplace. For years, headlines like "20 Innovative Ways Companies Are Using Virtual Reality," were eye-grabbing but lacked substance. Facebook's CEO even became so convinced of the technology's potential that he renamed the entire company Meta, working toward a computer-generated VR space called the Metaverse. Continued here

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DOT Enhances Its Program for Disadvantaged Business Enterprises     The Department of Transportation on Tuesday announced a final rule that modernizes its disadvantaged business enterprise (DBE) program, which aims to give entrepreneurs facing either social or economic disadvantages a fair shot at competing for transportation contracts in the procurement process. One notable change is that the personal net worth threshold for program participants will rise to $1.6 million, up from $1.32 million. If a business owner exceeds the limit, they're ineligible from participating in the DBE program. The department last increased the limit in 2011, which previously sat at $750,000.  Continued here

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How One Marketing Team Made AI Part of Its Daily Work     In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. But AI alone won’t yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. This article discusses how one team experimented with used AI to complement their creative marketers on various tasks, and how it resulted in their most impactful campaign to date. Continued here