Elon Muskâs Brutally Honest Management StyleLike everyone else still left on Twitter—at this point, roughly 90,000 journalists and 14 bemused normal people—I was deeply skeptical about Elon Musk’s takeover of the social network. Was it a weed gag that got out of hand? Did he really want to make himself the main character of American intellectual life? Does it fulfill a deep psychological need to force serious media organizations to weigh in every time he replies “lol” to some crank, launders a conspiracy theory into the discourse, or makes a particularly obscure dirty joke? (Say “Ligma Johnson” out loud. You’re welcome.)
I do have one small confession, though. I find Musk a compelling figure, and not in the disdainful, irony-soaked way that is barely acceptable in polite society. In a world of passive-aggressive rich people smiling through veneered teeth while withholding tips from minimum-wage staffers, I find his unabashedly-workaholic-maniac persona hugely preferable to the usual tech-bro smarm.
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